Health Services Association NSW

Unlocking member value

Membership Strategy

project overview

With covid placing increased pressures on the health system, the Health Services Association NSW (HSA NSW) sought to ask itself what should their new normal look like and how to best adapt to help its members and the community thrive.
Details
business model
Membership
category
Healthcare
deliverables
Insights, Vision, Strategy, Value proposition, Narrative

the design challenge

To identify how to best position the association and its value proposition to deliver tangible member value.
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the solution

We set out to take a very transparent and inclusive approach so that all member organisations felt heard and respected.

It started with a exploratory session with the Chair and Executive Director to understand the motivations for the work and identify what success looked like for the association.

Rapid zoom chats followed, with Health Services Association members to determine why they joined, stay and what the experience is like for them. We combined the learnings from the interviews with a discovery workshop to establish a shared view of the current reality and aspirations

Behind the scenes we developed a draft strategy to act as a catalyst to spark healthy debate amongst the members.  We followed up with hosting a strategy workshop where we refined the thinking into a plan all members could get behind. Having the insights to ground the strategy in made the workshop run a lot smoother.

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the impact

Unanimous membership buy-in to the strategy due to its focus on members needs and a tight initiative roadmap that is achievable with the associations finite ‘pay it forward’ resources.

client feedback

"The HSA NSW is deeply appreciative and grateful for the pro-bono support provided by Think Startup. Matt worked closely with the HSA Board & Executive over several months undertaking robust consultations with members and workshop facilitation culminating in the provision of a highly polished and meaningful strategic direction for NSW HSA. We highly recommend Matt and his team to you for your strategic planning process.”
Grainne O'Loughlin
President