Enter coaching sessions, iterative visual prototypes, and a lot of collaborative thinking. We didn’t just hand over a IT employee value proposition and proof points; we shared with the team how to use human centred design to experiment and sustain the change.

We all agreed to run at pace, yet be careful to role model the very behaviours we wanted all staff to experience in a 'No place I would rather be' culture

It started by bringing together a enthusiastic core team from within IT for Transport ranging from fresh cadets to seasoned staff. We also leveraged best practice external insights.

The online human centred design tools we provided ensured we could transparently work in an asynchronous manner. We fused digital with high energy workshops for ideation and created concepts we then went back out and tested with talent both external to transport and the target talent in the marketplace.

The value proposition and proof points had to balance inspiration with pragmatism, all whilst being in sync with the wider organisational strategies. Hence we adopted an iterative approach with significant stakeholder engagement throughout the project.